Case study

Sweetening the Brand

Assentia

Sector: Chocolaterie

Assentia Logo

Assentia Chocolatier is a luxury chocolate brand based in Melbourne, renowned for crafting exceptional, high-quality chocolates that elevate any occasion. Driven by a passion for indulgence and artistry, Assentia combines the finest ingredients with bespoke designs to create chocolates that delight the senses and captivate the heart. The brand is dedicated to offering a unique retail experience, blending exquisite product quality with personalised customer service. With an extensive range of speciality chocolates and endless customisation possibilities, Assentia Chocolatier stands as a testament to elegance and innovation in the world of confectionery.

What services did we provide?

Social Media Marketing

Key growth
statistics

Increase in Website Traffic
0 %
Increase in Online Sales
0 %
Rise in Social Media Engagement
0 %
Higher Customer Retention
0 %

What they say
about working with us

Working with Elevance (formerly Qualiart) was a game-changer for Assentia Chocolatier. They totally got our vision and brought it to life with stunning designs and a killer digital marketing strategy. The results speak for themselves,  our brand has never looked better, and our sales are soaring. Huge thanks to the team!

Jashandeep

Business Owner

Overview

Assentia Chocolatier, a premium chocolate brand in Melbourne, is renowned for crafting high-quality, bespoke chocolates for all occasions. They pride themselves on exceptional customer service and delivering a one-of-a-kind retail experience. Assentia sought Elevance’s (formerly Qualiart) expertise to strengthen their digital presence, improve their marketing efforts, and better connect with customers. The goal was to build a cohesive and modern brand strategy, elevate their ecommerce platform, and execute a results-driven marketing campaign.

Challenges

Assentia faced multiple challenges:

  • Inconsistent Branding: Their visual identity and messaging didn’t fully convey their premium positioning.
  • Limited Online Presence: Their existing digital platforms lacked optimisation for search engines, leading to low visibility.
  • Ineffective Social Media Strategy: Organic content was sporadic, and paid campaigns lacked focus, resulting in low engagement and conversion rates.
  • Underperforming Ecommerce Platform: Their online store was not user-friendly, resulting in a subpar shopping experience.
  • Content Gaps: A lack of professional visuals, animations, and targeted copy limited their ability to engage and convert customers.
  • Marketing Collateral: Their offline materials failed to align with their luxurious image, diluting brand impact across touchpoints.

Solution

Qualiart devised a multi-faceted strategy to elevate Assentia’s brand presence:

  • Social Media Marketing: Revamped their presence across platforms with a detailed content calendar, captivating visuals, and targeted ad campaigns to increase engagement and sales.
  • Creative Content: Produced engaging videos, animations, and professional photography to showcase their chocolates.
  • Marketing Collateral: Designed cohesive offline materials, including packaging and event banners, to amplify their luxurious image.
  • Ecommerce Development: Redesigned their online store with intuitive navigation, responsive design, and a seamless checkout process.
  • SEO & Content Optimisation: Enhanced visibility through strategic keyword targeting, on-page SEO, and optimised ecommerce categories.

Results

  • 70% Growth in Website Traffic: Improved SEO and targeted ads boosted organic and paid visits.
  • 50% Increase in Online Sales: Enhanced ecommerce usability and campaigns drove conversions.
  • 60% Rise in Social Media Engagement: Thoughtful content and ads captured attention and fostered customer loyalty.
  • 40% Higher Customer Retention: Email marketing campaigns kept customers returning for more.
  • Consistent Branding Across Platforms: Unified visuals and messaging reinforced their premium position.
  • Enhanced Brand Perception: High-quality creative content and collateral established Assentia as a leader in luxury chocolates.

Projects

Social Media Marketing

Assentia Chocolatier social media post showcasing chocolate flavours and premium product visuals
informative social media posts by Assentia Chocolatier highlighting the benefits of eating chocolate and fun facts in a premium style
carousel style social media graphics for Assentia Chocolatier featuring chocolate facts and educational content in a dark luxury layout
social media artwork by Assentia Chocolatier presenting a discover chocolate highlight paired with fun chocolate facts
vertical cards designed for Assentia Chocolatier featuring short chocolate facts in a minimal and elegant dark theme
collection of social media posts created for Assentia Chocolatier including quotes, fun facts, and informational content about chocolate
Mockup of lips and desire for chocolate
mobile mockup showing Assentia Chocolatier’s Chocolate Coma Box flavours surrounded by premium chocolate themed visuals

Creative & Design

clean printed card design created for Assentia Chocolatier featuring elegant typography and gold accents
giveaway promotional poster for Assentia Chocolatier showcasing the Chocolate Coma Box in a premium black and gold layout
Digital and ecommerce project for Assentia Chocolatier
curved appreciation card designed for Assentia Chocolatier beside chocolate pieces in a premium black and gold style
flat printed thank you card created for Assentia Chocolatier featuring gold accents and elegant typography
stack of thank you cards designed for Assentia Chocolatier showcasing a refined black and gold layout
pair of Assentia Chocolatier thank you cards displayed at an angle highlighting premium gold detailing
standing thank you cards developed for Assentia Chocolatier with a minimalist black and gold design

Web Design

website mockups for Assentia Chocolatier displayed across desktop and tablet screens showing premium chocolate products
Assentia Chocolatier promotional hero image featuring a model holding a chocolate gift box with luxury gold styling
laptop displaying the Assentia Chocolatier website with product galleries and social content
laptop displaying the Assentia Chocolatier website with product galleries and social content 01
laptop displaying the Assentia Chocolatier website with product galleries and social content 02
about us section from the Assentia Chocolatier website featuring premium chocolate packaging and gold themed visuals
about us section from the Assentia Chocolatier website featuring premium chocolate packaging and gold themed visuals 02
product page layout from the Assentia Chocolatier website showing a gift box listing and related chocolate items
shopping cart view on the Assentia Chocolatier website displaying items added and order summary
contact page layout on the Assentia Chocolatier website including enquiry form and support section