Case study

Fast Feet, Cold Beer, Strong Branding

Beer Mile Madness

Sector: Social Running Events

Beer Mile Madness

Beer Mile Madness isn’t your everyday race. It’s cheeky, it’s competitive, and it brings mates together for the perfect blend of sweat and sips. When the organisers reached out to us, they needed more than just a logo, they needed a brand identity that could sprint with the best of them while having a laugh along the way.

What services did we provide?

Branding

What they say
about working with us

The crew absolutely nailed it. We wanted something fun, bold and easy to recognise, and they delivered. Looks great on all our stuff, and people actually remember it. Stoked with how it turned out.

Matt Riley

Event Director

Overview

Beer Mile Madness blends running with a bit of cheeky fun, a high-energy event where good times and cold drinks go hand-in-hand. They needed a brand identity that could capture that unique mix of fitness and festivity. We created a bold, energetic logo that’s easy to recognise and looks sharp across merch, signage and socials.

The end result? A brand that runs as well as the racers do.

Challenges

Beer Mile Madness isn’t your average running event. It’s where speed meets a cold one at the finish line, bringing together runners and beer lovers for a social, high-energy experience. The brand needed a logo that captured the fun, competition, and unique vibe of the event, while also being versatile across banners, merch, and digital platforms.

Solution

  • A bold, dynamic logo that reflects motion and excitement
  • A mix of modern typography and playful elements to match the event’s energy
  • A scalable design that works on everything from race bibs to billboards

Results

  • A fresh, professional identity that stands out in the social running scene
  • Increased event visibility and brand recognition
  • A logo runners are excited to wear, share, and race for

Projects

Branding

Beer Mile Madness branded cap displayed on a mannequin head with running icon artwork in the background
large Beer Mile Madness billboard featuring runners silhouette against a bright blue sky
Logo design project for Beer Mile Madness
Beer Mile Madness branded can placed on a rocky outdoor setting with a hiker resting in the background