Auto Estima is a Brazilian samba band based on the Gold Coast, bringing rhythm, culture, and vibrant energy to stages and events across Australia. Known for their electrifying performances and deep cultural roots, the group wanted a bold new visual identity that captured the essence of their music and movement. That’s when they turned to Elevance (formerly Qualiart) to bring their brand to life.
The Elevance (formerly Qualiart) team really captured the soul of our group. They took the time to understand what samba means to us and transformed that into a bold, lively design.
Auto Estima (formerly Qualiart) came to us looking for a brand identity that could reflect their dynamic personality and cultural pride. Based on the Gold Coast, they needed a logo that would stand out at festivals, on merchandise, and across social media. We delivered a rhythmic, high-impact design that celebrates their Brazilian roots while ensuring it’s versatile across all touchpoints.
Samba is about feeling the music, and the logo needed to express that rhythm visually. We had to balance authenticity, energy, and professionalism while keeping it versatile for different applications.
We designed a dynamic, high-energy logo that reflects the band’s movement, beat, and Brazilian roots. The goal was to create a memorable identity that stands out in performances, events, and digital platforms.
