Stronger Brand
Based in Perth, Cerrado is a coffee trading company dedicated to sourcing high-quality beans and connecting producers with cafés, retailers, and roasting partners across Australia. With a deep passion for craftsmanship and an appreciation for the origins of each blend, the business focuses on bringing rich flavours and authentic stories to the coffee community. As their brand continued to grow, Cerrado needed a clear, professional identity that captured their values, expertise, and the premium nature of their product.
Such a smooth and uplifting experience. They captured exactly what we wanted and made the whole process feel effortless.
A strong coffee brand must communicate quality at a glance. Cerrado wanted a visual identity that reflected the richness of their beans and the care behind every trade.
The goal was to build a brand that stood confidently in a competitive market while appealing to both wholesale partners and coffee lovers.
This required a design approach that blended authenticity, warmth, and professionalism.
The coffee industry is saturated with rustic, minimalist, and artisan-inspired brands, making differentiation a major challenge.
Cerrado needed a brand identity that felt premium without appearing exclusive, and approachable without losing its expert edge.
The visual language had to work seamlessly across packaging, digital platforms, and marketing materials.
Elevance crafted a brand identity inspired by the earthy origins of coffee and the craftsmanship behind each batch.
A distinctive logo, expressive colour palette, and complementary design elements were developed to capture Cerrado’s personality and elevate brand recognition.
Each asset was built to be flexible, ensuring consistency across packaging, social media, trade presentations, and wholesale materials.
Cerrado now presents itself with confidence and clarity, strengthening its position in the coffee trading market.
