Strategic Google Ads campaigns designed to improve search visibility, attract qualified traffic and support measurable business growth through data-driven PPC management.
Reach the right audience at the right moment with data-led campaigns designed to maximise every pound of ad spend.
Our team builds Google Ads strategies around your commercial goals, not just your keyword list. Whether you need to generate enquiries, drive eCommerce sales or strengthen local visibility, each account is structured to deliver qualified traffic and measurable ROI from the start. The approach combines precise audience targeting, ongoing bid refinement and continuous optimisation to keep results improving month on month.
Audience segmentation, device targeting and intent-based keyword strategy ensure your search activity reaches users who are ready to act, not just browsing. Every click has a purpose and a measurable cost.
Performance data drives every decision. Accounts are monitored continuously, with bids, targeting and creative adjusted based on what the data shows, so results build over time rather than plateau.
Paid search works best when it is coordinated with your broader digital presence. Google Ads activity is aligned with landing pages, CRM and supporting channels to create a more consistent journey from first click to conversion.
Our paid search specialists build and manage accounts that do more than generate traffic. Through structured keyword architecture, negative keyword management, quality score improvement and audience layering, each setup is configured to reduce wasted spend and increase the proportion of visitors who convert.
Ongoing tracking means your activity adapts as your market does. Every change is informed by data, and every refinement is focused on improving return on investment.
Target your ideal customers at the moment they are ready to take action.
Appearing at the top of a results page is worth very little if the traffic does not convert. Elevance focuses on the metrics that matter to your business: cost-per-acquisition, conversion rate and revenue generated per campaign. Paid search marketing is one of the most efficient acquisition channels available, but only when it is managed with the right strategy and the right expectations from the start.
Capture demand at the moment it exists. Elevance builds tightly structured search campaigns around commercial keyword intent, with ad copy and landing page messaging designed to turn high-intent queries into enquiries and sales.
Extend your reach across millions of websites and apps with visually engaging display formats. Particularly effective for brand awareness, retargeting and reaching audiences early in the buying cycle.
Showcase your products directly in search results. Elevance manages Shopping and Performance Max campaigns to maximise product visibility, improve return on ad spend and scale revenue from your catalogue.
Engage audiences on the world's second largest search engine. Elevance produces and manages video campaign formats including skippable, non-skippable and bumper sequences to build awareness and drive action.
Re-engage visitors who showed interest but did not convert. Elevance builds segmented remarketing audiences and tailored messaging to bring high-intent prospects back to your site at lower cost.
Automate and optimise across every Google channel simultaneously. Elevance structures Performance Max campaigns with strong asset groups, audience signals and conversion goals to ensure AI-driven automation works in your favour.
Searches on Google every day
Of product searches begin on Google
Earned on average per $1 of ad spend
Of internet users reachable via Google’s network
Every campaign is built on a carefully researched keyword structure that targets commercial intent, excludes irrelevant traffic and gives your ads the best possible quality score. Strong architecture reduces cost-per-click and improves the ratio of spend to conversion.
Performance is reviewed regularly, with audience adjustments, negative keyword additions and bid strategy refinements applied to keep activity improving. Nothing is left running on autopilot.
Ad variations, landing page elements and bidding approaches are tested systematically. Results inform the next iteration, ensuring budget is concentrated on what delivers the strongest return while underperforming elements are identified quickly and replaced.
Every engagement begins with a thorough understanding of your business objectives, target audience and competitive landscape. Elevance analyses market demand, competitor positioning and keyword opportunity to ensure the campaign strategy is built on solid commercial foundations.
Campaign architecture, audience definitions, ad group structure, landing page alignment and conversion tracking are all configured before launch. Every element is built to support accurate measurement and efficient budget deployment from day one.
Once live, Elevance monitors performance in real time. Bid adjustments, search term reviews, quality score improvements and audience refinements are applied continuously to maintain strong performance and reduce cost-per-acquisition.
Regular performance reports provide clear visibility into campaign outcomes. Monthly strategy reviews ensure your paid search activity evolves alongside your business goals and market conditions, with recommendations informed by what the data shows.
Ongoing relationships are earned through results, not lock-in agreements. There are no long-term contracts because the quality of the work is what keeps clients engaged.
Every improvement is reflected in clear data. Conversion tracking, cost-per-acquisition, ROAS and quality scores are reported consistently so you always know what your investment is generating.
Paid search is one channel within a broader customer acquisition system. Google Ads activity works in coordination with landing pages, CRM and other marketing efforts, supporting growth at every stage of the funnel.
FEATURES
STARTER
PRO
PREMIUM
Account Setup
Complete setup
Complete setup
Complete setup
Campaign Types
Search only
Search + Display
Search + Display + Shopping + Video
Campaign Quantity
1-2 campaigns
3-4 campaigns
5-8 campaigns
Keyword Research
Basic research
Advanced research
Comprehensive research
Ad Creation
3-5 text ads
5-10 text ads
10-20 text ads
Keywords Managed
Up to 30
Up to 50
Up to 100
Targeting Setup
Basic targeting
Advanced targeting
Premium targeting
Ad Extensions
Basic extensions
Standard extensions
All extensions
Landing Pages
Audit only
1 optimisation
2 optimisations
A/B Testing
Basic testing
Advanced testing
Continuous testing
Competitor Analysis
Basic analysis
In-depth analysis
Conversion Tracking
Basic tracking
Advanced tracking
Complete tracking
Audience Creation
1-2 audiences
3-5 audiences
5-10 audiences
Remarketing Setup
Basic remarketing
Advanced remarketing
Bid Management
Manual bidding
Smart bidding
Advanced bidding
Reporting Frequency
Monthly
Bi-weekly
Weekly
Strategy Calls
Quarterly
Monthly
Bi-weekly
Support Level
Email support
Email + phone
Priority support
Account Reviews
Quarterly
Monthly
Bi-weekly
Optimisation Frequency
Monthly
Bi-weekly
Weekly
Minimum Term
3 months
3 months
3 months
Strong paid search performance requires more than an active account. Campaign architecture, keyword selection, negative match management, quality scores, landing page relevance, bidding strategy and conversion tracking all need to work together to produce consistent, scalable results.
Our PPC specialists approach each account with this full-system view, identifying where budget is being wasted, where structure can improve and where incremental gains in quality score or conversion rate will have the greatest impact on overall return.
Advanced bidding strategies, market-level competitive analysis and audience intelligence help your paid search investment work harder. From smart bidding configurations and search impression share optimisation to audience exclusions and ad scheduling, every lever is used to improve placement efficiency and maximise visibility when it matters most.
Professional-grade tools used to manage, optimise and scale every paid search campaign.
Professional-grade tools used to manage, optimise and scale every paid search campaign.
Clear, regular reporting and direct access to the team managing your campaigns. You always know where your budget is going and what it is producing.
No recycled templates or generic structures. Every campaign is designed around your specific audience, industry and commercial objectives.
A single specialist oversees your account, maintains continuity and acts as your direct point of contact for strategy and performance questions.
Effective paid search requires both analytical rigour and compelling messaging. Elevance brings both to every campaign, ensuring strong quality scores and high conversion rates.
The right PPC management does not just maintain performance, it improves it. Elevance’s ongoing refinement process builds on each month’s data to deliver stronger returns as campaigns mature.
Every change made to your account is purposeful and documented. Cost-efficiency, reach and conversion rate improvements are tracked continuously so progress is always visible.
For reference, average pricing across Australian agencies: Starter packages begin at around $1,700 AUD per month, Professional packages at around $2,500 AUD per month and Premium packages at around $3,900 AUD per month.
Elevance provides a personalised quote based on your specific goals, scope and requirements. Our rates are intentionally more competitive than the average prices charged by Australian marketing agencies, while still delivering high-quality, results-driven service.
Contact Elevance today and discover how we can help your business achieve measurable growth.
