Data-led paid social campaigns across Meta, TikTok and LinkedIn designed to improve audience reach, engagement and conversion performance at scale.
Paid social is one of the most direct and measurable channels available to growing businesses. It drives brand discovery, generates qualified enquiries and keeps your business visible to the audiences most likely to act. Whether you are reaching new prospects or re-engaging warm audiences, a well-managed social advertising strategy keeps your brand in front of the right people at the right moment.
Every social platform connects you with a distinct, targetable audience. By maintaining a consistent paid presence, Elevance extends your reach and strengthens brand recognition across the communities your customers already belong to.
Platforms including Facebook, Instagram and TikTok allow for direct engagement with your audience, building trust and generating the social proof that improves credibility at scale. Paid campaigns accelerate this process significantly.
Unlike broad traditional media, paid social delivers precisely targeted campaigns at a fraction of the cost. Elevance ensures every dollar reaches the most relevant audience, maximising your return and reducing wasted spend.
Elevance crafts compelling copy and platform-specific creatives designed to capture the attention of your most relevant audience segments. Every initiative attracts high-quality visitors who are genuinely likely to engage with your business.
Structured paid approaches reduce barriers to interaction, making it easier for potential customers to connect with your brand. The result is stronger trust, greater engagement and a more consistent flow of qualified enquiries.
Through persuasive messaging and strategic placement, Elevance guides warm prospects through the decision-making process and towards taking measurable action, improving performance across every stage of the funnel.
Elevance does not stop at first contact. By re-engaging audiences who have already shown interest, your retargeting investment works harder, turning initial curiosity into long-term customers at a lower acquisition cost.
Social media advertising offers unmatched flexibility and accessibility. Whether you need a targeted promotional campaign or a comprehensive full-funnel acquisition strategy, Elevance structures programmes that fit your current budget while delivering the kind of results that justify scaling over time.
Elevance creates tailored solutions aligned to your goals and spending capacity. Every engagement is approached with the same level of strategic rigour, regardless of budget size, and is designed to deliver results that exceed expectations.
Social media marketing covers both organic and paid activity, each serving a distinct role in your growth plan. Understanding how they differ helps you build the right mix for maximum impact.
Organic social media uses free, publicly visible content posted directly to your brand profiles. It builds community, earns engagement and strengthens trust over time through consistent, high-quality publishing.
Paid social uses targeted distribution with a defined budget to reach specific audiences based on demographics, behaviours and interests. It delivers fast, measurable results and can be scaled to fit any business size.
Every high-performing initiative starts with a clear foundation. Elevance’s team develops structured Meta executions for Facebook and Instagram designed to achieve the highest possible return on spend.
Scroll-stopping visuals are the difference between performance and wasted spend. Elevance combines data insight, design experience and platform-native formats to produce creatives that resonate and drive action.
Reaching the right people at the right moment is the foundation of performance. Elevance’s precision targeting connects your brand with the audiences most likely to engage.
Owning your audience data gives your activity a significant advantage. Elevance helps you collect, structure and activate first-party data to power high-performance acquisition.
Instagram’s visual-first environment and dynamic targeting tools make it ideal for capturing attention and inspiring action. Elevance designs Instagram campaigns that engage users naturally within the platform experience and guide them towards conversion.
Facebook’s depth of targeting data and broad reach make it essential for brands seeking visibility and conversions.
Disconnected executions and unclear targeting drain budgets without delivering growth.
By connecting with the right people at the right moment, Elevance helps you achieve stronger engagement, higher conversion rates and a consistently improving return on investment across all active channels.
Link directly to products within your campaigns, reducing friction and converting social engagement into immediate purchases.
Encourage loyalty and long-term engagement through campaigns that foster meaningful connections between your brand and its audience.
Compelling visuals and video content showcase your brand’s personality and stop passive scrolling in its tracks.
Reach the right people by focusing your spend on relevant demographics, interests and behavioural signals.
Access the scale of major social networks to grow your audience and amplify your brand beyond its existing following.
Turn social interactions into measurable outcomes, whether that is direct sales, enquiries, sign-ups or leads.
Maximise return on investment with budget-conscious media buying that delivers results without unnecessary waste.
Why Choose Elevance for Meta Advertising?
Elevance ensures your campaigns stand out in busy social feeds, delivering a consistent and prominent presence that keeps your brand front of mind throughout the buyer journey.
Every campaign is structured to reach the users most likely to engage with your business, placing your message in front of people whose demographics and behaviours match your ideal customer profile.
In-depth performance reporting gives you clear visibility into how your campaigns are performing, how audiences are responding and what conversion rates look like, so every future decision is informed by real data.
Why Choose Elevance for Meta Advertising?
TikTok is one of the fastest-growing platforms in Australia, with a highly engaged user base that represents a significant and largely untapped opportunity for brands willing to show up authentically. Elevance’s TikTok advertising services help businesses capitalise on this potential, connecting with audiences through creative, targeted campaigns built specifically for the platform.
Whether you are new to TikTok or ready to scale an existing presence, Elevance ensures your brand captures attention and drives meaningful results. Every strategy is customised to reach the right audience, increase engagement and convert views into measurable business growth.
Data-driven audience insights, compelling platform-native creative and precise targeting work together to maximise your TikTok investment and turn visibility into real commercial outcomes.
Every engagement begins with a deep understanding of your business, products, target audience and commercial objectives. This includes competitor analysis, market positioning review and campaign goal definition. From this foundation, Elevance builds a tailored paid social strategy designed to maximise visibility and deliver measurable, scalable results.
With strategy approved, Elevance launches campaigns with precision targeting configured from day one. The creative team produces engaging platform-specific visuals and persuasive copy designed to stand out in competitive social feeds and drive the actions that matter to your business.
Elevance continuously tests formats, messaging and audience parameters to improve performance over time. Real-time data analysis informs ongoing refinements, and regular structured reports keep you updated on results, key metrics and strategic recommendations for the next period.
With over two billion active users on Facebook alone, placing your paid campaigns in front of the right audience is essential. Elevance uses in-depth market and audience intelligence to design targeted campaigns that go beyond reach, connecting with your ideal customers and delivering outcomes that compound in value over time.
Elevance’s strategies look beyond running individual campaigns. By understanding where your customers are in their journey, identifying growth opportunities and building campaigns around the full funnel, Elevance ensures your paid media investment supports long-term commercial growth.
FEATURES
STARTER
PRO
PREMIUM
Recommended Ad Spend
$1k - $2.5k / month
$2.5k - $5k / month
$5k - $10k+ / month
Platforms Managed
1 (Meta or TikTok)
Up to 2
Up to 3
Campaigns per Month
Up to 2
Up to 4
Up to 6
Ad Sets per Campaign
Up to 3
Up to 4
Up to 5
Ad Creatives (Static)
Up to 5 / month
Up to 10 / month
Up to 15 / month
Ad Creatives (Video)
1 / month
2 / month
4 / month
Ad Copywriting
A/B Testing Level
Basic (Creative & Copy)
Advanced (Audience)
Comprehensive (Placement)
Audience Research
Foundational
Comprehensive
In-Depth Persona
Remarketing Audiences
Standard
Custom
Advanced Funnel-Based
Lookalike Audiences
1%
1-3%
1-5% Stacked
Campaign Strategy
Core Funnel
Full Funnel
Omni-Channel
Optimization Frequency
Weekly
Bi-Weekly
Daily
Landing Page Recommendations
Basic
Advanced
CRO & A/B Testing
Performance Reporting
Monthly
Bi-Weekly
Weekly
Reporting Dashboard
Strategy Calls
Quarterly
Monthly
Bi-Weekly
Dedicated Account Manager
Shared
Dedicated
Senior Dedicated
Support Level
Email & Chat
Phone & Priority Email
Priority Phone & Slack
Contract Term
3 Months Min.
3 Months Min.
3 Months Min.
Maximising your digital advertising budget starts with a strategy built around measurable results. At Elevance, every campaign is structured around your commercial goals, accounting for optimal timing, high-quality creative, persuasive copy and strategic landing page placement.
This precision-driven approach ensures your investment reaches the right people at the right moment for maximum impact.
In Australia, platforms like Facebook and Instagram are embedded in daily life, with Facebook reaching around 50 per cent of the population and Instagram reaching approximately 33 per cent. This represents a powerful and consistently available opportunity for brands to connect directly with potential customers at scale.
By placing your paid campaigns strategically within social feeds, Elevance boosts interactions, builds trust and increases conversions through high-quality creatives, precision targeting and optimised landing pages. The result is a system that transforms everyday scrolling into lasting customer relationships and measurable business growth.
Smart Audience Targeting
Achieving the strongest return on investment starts with reaching the right people. Elevance uses advanced audience segmentation to identify your ideal customers and serve creatives that resonate with their specific context and intent. Campaigns can be structured and refined based on:
Standing out in today’s competitive social environment requires more than posting content. Elevance creates targeted Meta campaigns that combine advanced audience segmentation with high-impact visuals, persuasive copy and strong calls to action. By understanding your audience’s behaviours, interests and needs, Elevance helps your brand achieve consistent, measurable results and long-term growth.
Pay-per-click advertising on social platforms is one of the most effective ways for small and medium-sized businesses to connect with the right audience and inspire action. At Elevance, PPC campaigns are built not just to attract attention but to convert interest into loyal customers. Precise targeting combined with compelling creative ensures every click has the potential to deliver a measurable return.
LinkedIn remains the leading platform for reaching professionals and key decision-makers across industries. In business, success often depends on who you connect with and how effectively you communicate your value to the right people.
At Elevance, we create targeted LinkedIn advertising campaigns that help your brand reach senior executives, managers and influencers who matter most to your business. Through Sponsored Content, Message Ads, Dynamic formats and Text Ads, your message is delivered directly to the right people in the right roles at the right time.
Unlock the full potential of your media spend with a professional campaign audit.
If you are uncertain whether your current social media advertising is delivering maximum value, Elevance’s comprehensive audit provides the clarity and direction you need. Our specialists review your campaigns in depth, identifying opportunities to refine targeting, improve creative performance and maximise return on investment.
Audits are particularly valuable for businesses wanting to optimise spend across platforms like Facebook, Instagram, LinkedIn and TikTok. Even well-performing campaigns typically have untapped potential. Elevance’s audit process covers every stage, from audience segmentation and creative effectiveness to bidding strategies and conversion tracking, ensuring your budget works as hard as possible.
Platforms used to plan, optimise and scale paid social campaigns for maximum ROI:
Platforms used to plan, optimise and scale paid social campaigns for maximum ROI.
Managing paid social campaigns effectively is a full-time discipline. Partnering with Elevance frees your time to focus on your business while our team handles everything from creative production and audience management through to performance monitoring and reporting.
Every strategic decision Elevance makes is guided by real performance data. We track results continuously, analyse what is working, and refine campaigns based on evidence, ensuring your investment consistently delivers improving returns.
The paid social landscape changes rapidly. Elevance monitors and adjusts your campaigns on an ongoing basis to maintain strong performance, adapting to shifts in audience behaviour, platform algorithms and competitive activity.
With Elevance you get the strategic depth of a specialist agency with the responsiveness and direct accountability that larger firms rarely offer. One in-house team handles everything with consistency and care, no chasing contractors, no missed deadlines, no managing multiple suppliers. You work directly with experienced specialists who deliver fast turnarounds, clear communication and paid social strategies tailored to your business goals.
For reference, average pricing across Australian agencies: Starter packages begin at around $1,600 AUD per month, Professional packages at around $2,700 AUD per month and Premium packages at around $4,400 AUD per month.
Elevance provides a personalised quote based on your specific goals, scope and requirements. Our rates are intentionally more competitive than the average prices charged by Australian marketing agencies, while still delivering high-quality, results-driven service.
Contact Elevance today and discover how we can help your business achieve measurable growth.
Social media advertising uses paid promotions on platforms including Facebook, Instagram, LinkedIn and TikTok. It combines precise audience targeting, varied creative formats and strategic placement to improve visibility, boost engagement and drive measurable conversions at scale.
An organic post is content visible to your existing followers and, depending on platform algorithms, a limited wider audience. A paid campaign is budget-backed content targeted to reach defined audiences well beyond your current following, with full control over who sees it, when and on which device.
Paid social cuts through the declining reach of organic content, placing your brand in front of the right audience reliably and measurably. It is cost-efficient, scalable and adaptable, allowing you to track performance in real time and continuously improve returns as your strategy matures.
Meta advertising is flexible, supporting both daily and lifetime budget structures. You set the spend limit and Elevance optimises your allocation for maximum results, ensuring every dollar is directed towards the audiences and placements most likely to convert.
Yes. Your Meta Business Manager account gives you ownership and control. Elevance will handle setup, optimisation, and campaign management while you retain oversight.
